Find out what the Dallas Cowboys and the largest not-for-profit health care system have in common

In Texas, football is religion. From pee wee to the professionals, this sport has a very special place with the Lone Star State. Irrespective of whether its residents support Longhorns or Aggies, the Cowboys or Texans, Frisco or Centennial High School, there is one team on the state’s altar of football that everybody can support.

Texas’ largest not-for-profit health care system, Baylor Scott & White Health, the Frisco Independent School District and the Dallas Cowboys have teamed together to develop a game-changing sports research, medicine and performance facility at The Star in Frisco, which is the brand new home of the Cowboys’ World Headquarters. This facility will change how amateurs and professionals approach injury prevention and sports medicine.

The three hundred thousand square foot Baylor Scott & White Sports Therapy & Research facility at The Star is under construction at present and it is scheduled to be completed by 2018. This complex is going to focus on research, injury prevention and promotion of wellness for athletes at all levels.

CEO of Baylor Scott & White Health, Jim Hinton, said that the innovations that will soon b focused within the walls of the building symbolizes a larger shift in the healthcare system of America. There will no longer be the need to wait till an injury or illness strikes, but they will be having an upper hand to try and prevent it in the first place.

For injury reduction and prevention, the facility is going to make use of state-of-the-art tools. It will also attempt to hasten the overall recovery process. The goal of the facility is to make Texas the safest state in the nation to play sports, via an innovative approach to care and communication among coaches, athletes and parents.

The most vital component of the new facility is going to be its connection to the Frisco community and a school district that takes a lot of pride in its youth sports programs.

Jeff Cheney, Frisco Mayor, said that they see athletes as a chance to grow strong leaders and compete at a high level. They are ecstatic about the partnership of 2 of the most distinguished organizations in Texas whose commitment and values to the community perfectly align with their mission. He further added that their kids also strive for excellence in the same way that Baylor Scott & White and Cowboys does.

The youth of Frisco is hugely benefitted by the support offered by Cowboys. With each of the 9 varsity football teams of Frisco playing some of their home games at the twelve thousand seat Ford Center at The Star, starting with the yearly Star Kickoff, there is always a chance to find the Cowboys players engage with the community.

Jerry Jones, Jr., executive vice president of the Cowboys said that last year’s Star Kickoff saw several of their players walking over to the Ford Center after they finished with their workouts to catch some of the games. Among the players were Sean Lee, Dez Bryant, Orlando Scandrick and Cole Beasley. The players were on the sidelines cheering for the high school athletes, taking selfies with their fans and interacting with the crowd. It was a fabulous experience for both Cowboys and Frisco.

Frisco is well-known for its diverse community, exemplary schools and Sports City USA culture. It is also a magnet for highly-skilled workforce who is attracted to Frisco’s athletic-focused, family-friendly atmosphere. Located about twenty-five minutes north of downtown Dallas, Frisco has been one of the most fastest-growing cities in the US for 2 decades.

As the collaboration of the Baylor Scott & White and the city has grown, so has the attention from athletes at the top-level. In March next year, Frisco will be welcoming the 2018 Conference USA Men’s & Women’s Basketball Championship teams to participate in the Baylor Scott & White Sports Therapy & Research facility. This is just one example of how the facility will serve athletes of all levels.

The Cowboys are also looking forward to the new facility.

Jones, Jr. said that the Dallas Cowboys want to stay on the forefront of pioneering the evolution of sport. He said that their vision is to develop a destination that is grounded in wellness and health, sports medicine, sports performance and nutrition. The standard-bearer for improving and innovating the future of sports on a global level is going to be Baylor Scott & White Sports Therapy and Research at The Star. This unique facility will become a destination of athletes on all levels – amateur, professional, high school and collegiate.

With safety and sports medicine on focus, there has never been a better time to enjoy football in Texas, especially in Frisco.